Why We are one of the most effective PPC Management Agency
Our PPC Optimization Process
Benefits of using PPC
Measurable & Trackable
Frequently Asked Questions
We. Track. Everything. We utilize Google Tag Manager, Google Analytics, and Google Call Tracking to track valuable actions taken on your ads and your website, such as form fills, button clicks, phone calls, and more. Data drives everything we do in your campaign, so correctly tracking and attributing conversions is paramount.
After we identify your priority services, we do an in-depth analysis using tools to identify competitor keywords, ad copy, and landing pages to help drive our strategy to remain competitive on the SERP.
The beauty of a PPC campaign is that you’ll immediately start seeing results as soon as you turn it on. That said, turning it on is the easy part. We never take a set-it-and-forget-it approach. Our team optimizes and tunes the campaign several times a week to continually get better and better metrics.
For example, we continuously test and optimize ad copy to improve click-through rate using powerful calls to action and in-depth competitive research.
We also continuously make data-driven optimizations to increase conversion rates. Some of these include reviewing landing pages for conversion rate optimizations, keyword match type testing, the addition of new keywords, and the removal of low-converting keywords. As a best practice, we like to use 60-90 days of data to drive our decisions.
Ad spend, also known as advertising spend, is your ad network budget. It’s how much you’re willing to spend with ad networks, whether for the year or the month.
In most cases, businesses use ad spend to refer to their monthly budget.
With PPC, what you pay per click depends on several factors, including:
- Bid: In PPC, your bid is how much you’re willing to pay for someone to click on your ad. While you may pay less than your bid (depending on the ad auction) you won’t pay more than your bid.
- Targeting: Targeting, from keywords to demographics, can also influence your PPC costs. Bidding on a competitive keyword like “consumers insurance agency,” for instance, can result in higher costs because it features a higher cost-per-click (CPC).
- Ad quality: Quality score also matters in pay-per-click advertising. Big brands can’t pay-to-win in PPC because ad networks, like Google Ads, look at the quality and relevance of ads. Often, high-quality ads can maintain lower costs than low-quality ads.